From our team’s past work
Bringing past automotive customers back for service.
Automotive sales and service records joined with vehicle history data, to find the customers who were due back and reach them with direct mail timed to their car.
What was going on
Automotive retailers hold years of sales and service records, but customers drift to other shops between visits, and mail goes to everyone at once.
What we built
- A data pipeline joining automotive sales and service records with vehicle history data.
- Scoring that picked out the past and current customers most likely to be due for service or a new car.
- Direct-mail campaigns timed to each customer's car.
What it does
- Uses sales and service data the business already has, with outside data added.
- Reaches the customers most likely to come back, when they are due.
Work with us
Something like this, for your business?
A free discovery call, then a written recommendation with one agreed price.