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Marketing & PR

See every assist, not only the shot.

Most reports give all the credit to the last thing a customer touched. We build attribution and campaign tools that follow the whole journey, from the TV spot and the social ad to the mailer and the conference booth, so you can see which touches actually move people and spend accordingly.

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From our team’s past work

A marketing analytics company

A multi-touch attribution product that showed companies every touch that led to a sale, from TV and display ads to mailers and trade-show booths.

Read the example
Run a PR, communications, advertising or media agency?See what we would build for you: reports that build themselves, coverage and broadcast traced to results, and events measured to the deal.

Example customer journey: a TV ad, then a social ad, a display ad, a mailer, and a conference booth, then a signed contract.

Who gets the credit for the sale?

  • 1TV adTV0%
  • 2Social adSocial0%
  • 3Display adDisplay0%
  • 4MailerMailer0%
  • 5Conference boothBooth100%

The booth takes all the credit. Four assists disappear from the report.

Example journey, illustrative figures.

Example An illustration of the kind of thing we build. All names and figures are fictional.

What we build

What it looks like in your business.

  • Multi-touch attribution

    Every touchpoint on the way to a sale, credited by the model you choose, with the reasoning shown.

  • Campaign tracking

    Spend, reach and results from every channel in one view, online and off.

  • Media and PR monitoring

    Coverage, mentions and sentiment gathered and summarized, with a link to every source.

  • Offline touches counted

    Mailers, events and calls tied back to the journey with codes, lists and matching.

How it works

How the whole journey gets counted.

  1. 01Collect every touchAd platforms, website visits, email, call tracking, mailer codes, event lists and press coverage, gathered in one place.
  2. 02Connect touches to customersEach touch is matched to the customer and the deal it led to, offline as well as online.
  3. 03Compare how credit is sharedLast touch, first touch, linear, position-based and time decay, side by side, so you can see how much each channel's credit depends on the model.
  4. 04Move the budgetSee which channels start conversations, which ones close them, and spend where it works.

Is it for you?

You might need this if…

  • Your reports credit the last click and miss everything before it.
  • TV, print and events are invisible next to digital.
  • Every channel claims the same sale.

Where it helps

Who we build it for.

Common questions

What people ask us first.

Which attribution model is right?
None is perfect, because each answers a different question. Last touch shows what closes a sale, first touch shows what starts one, and the others share the credit along the way. We help you choose the one that matches how you sell.
Can you really count TV, mail and events?
Yes, with the right setup: unique codes and landing pages, call tracking, matched mailing and event lists, and timing analysis for broadcast.
What about privacy?
We only use data you have the right to use, respect the consent your customers gave, and keep personal details out of the reports.

How we work

Tell us what is slowing your team down.

A free discovery call, then a written recommendation with one agreed price. A deposit to start, and the rest when it does the job.

Book a free discovery call (opens Google Calendar in a new tab)See how we work