AI and software for media & advertising.
Spend, attribution and campaign operations you can trust, with problems caught in hours, not in the weekly report.
- Attribution
- Spend monitoring
- Campaign operations
Sound familiar?
Where the time goes.
Brands, agencies and media companies spend millions across channels and still argue about what worked. We build attribution that credits every touch, monitors that catch a broken campaign the day it breaks, and tools that take the busywork out of running campaigns.
Problems found on Monday
A broken campaign burns budget all weekend before the weekly report shows it.
Credit goes to the last click
The channels that started the sale get none of the credit, and get cut.
Reports stitched by hand
Every platform reports differently, and someone rebuilds the deck each week.
Example customer journey: a TV ad, then a social ad, a display ad, a mailer, and a conference booth, then a signed contract.
Who gets the credit for the sale?
The booth takes all the credit. Four assists disappear from the report.
Example journey, illustrative figures.
Use cases
What we would build for you.
- Marketing & PR
The assist
- The situation
- In basketball, the player who makes the pass gets an assist, not just the one who scores. Most attribution still gives all the credit to the last click, so the channels that start a sale get cut.
- What we build
- Attribution that credits every touch on the way to a sale, from TV and display to search and email, with the method shown and compared with last click.
The moment A channel that looked worthless under last click turns out to set up a third of the sales.
- Automation
The smoke alarm
- The situation
- A broken tracking tag or a runaway budget can burn thousands of dollars a day, and the weekly report finds it days later.
- What we build
- A monitor that checks spend, delivery and results through the day against what is expected, and alerts the owner with the likely cause.
The moment An alert at 10 am on Saturday, instead of a three-day loss found on Monday.
- Data
The lift room
- The situation
- Partners renewing a media deal ask what it actually did for them. Impressions are large, but the extra sales are what they pay for.
- What we build
- Campaign measurement against a holdout group, so the lift a campaign caused is shown apart from what would have happened anyway.
The moment The renewal conversation starts with the extra bookings the campaign caused, not the impressions.
How it works
How you see what is working while it is still running.
- 01List the decisionsThe calls you make every week on budget and channels, and the numbers each one depends on.
- 02Connect the platformsAd platforms, analytics, CRM and sales data brought into one place, with one definition of a conversion.
- 03Credit every touchAttribution that shares the credit across the journey, with the method shown, not hidden.
- 04Watch and alertSpend and results checked through the day, with a person alerted when something breaks.
Common questions
What people ask us first.
- Which attribution model do you use?
- The one that fits your sales cycle, shown side by side with last click so you can see the difference. You can change it.
- Will it work with our ad platforms?
- The major ad, analytics and CRM platforms all offer a way in. We confirm yours during discovery.
- Does it change our campaigns on its own?
- No. It alerts and recommends. Your team decides what changes.
How we work
Tell us what is slowing your team down.
A free discovery call, then a written recommendation with one agreed price. A deposit to start, and the rest when it does the job.