AI and software for startups.
From an idea to a working first release, designed and built with you, then handed over.
- Product design
- First release
- Handoff
Sound familiar?
Where the time goes.
Founders need more than code: a partner who can shape the product, build the first release properly and hand it over cleanly. We join product, design and engineering from the first conversation.
An idea, but no team
You know what customers need, and you need people who can build it.
A prototype that cannot ship
It demos well, but it will not survive real customers.
Builders who disappear
The project ends, and nobody is left who can maintain it.
Example: a new product goes from a sketch, to a tested design, to a working first release, to launch, where a fictional booking app takes its first booking.
Use cases
What we would build for you.
- Product development
Version one
- The situation
- Founders know what customers need but not what to build first, and the first release keeps growing.
- What we build
- A written plan for the smallest product that solves the first customer's problem well, then the build, put in front of real users as it goes.
The moment The first paying customer is using the product in week eight, not month eight.
- Custom apps
From demo to production
- The situation
- A prototype impresses investors, then falls over when real customers arrive with real data, real payments and real traffic.
- What we build
- The prototype rebuilt properly, with accounts, payments, security and monitoring, without losing what made the demo work.
The moment The product makes it through its first busy Monday.
- Product development
The handover
- The situation
- Contract builders finish the project and disappear, and nobody left at the company understands the code.
- What we build
- Documentation, tests and a handover to your first engineers, so you own everything and can extend it.
The moment Your first engineering hire ships a change in their first week.
How it works
How an idea becomes a first release.
- 01Find the first customerWho will pay for it first, and what they need from it on day one.
- 02Cut it to version oneThe smallest product that solves that problem well, agreed before any code is written.
- 03Build it in the openWorking pieces put in front of real users as we go, so the first release is aimed right.
- 04Launch and hand overLive, monitored and documented, with support through the first rounds of fixes.
Common questions
What people ask us first.
- We are pre-revenue. Can we still work with you?
- Yes. Discovery is free, and the written plan tells you what the first release would cost before you commit.
- Will we own the code?
- The product, its code and its documentation are handed over to you, so you are never locked in.
- Can you help us raise money?
- We do not raise money, but a working first release and a clear plan are what investors ask to see.
How we work
Tell us what is slowing your team down.
A free discovery call, then a written recommendation with one agreed price. A deposit to start, and the rest when it does the job.