For agencies
Spend your time on the work, not the spreadsheet.
Every client asks the same question: what did it do for the business? We build the tools behind the answer for PR, communications, advertising and media agencies, on top of the tools you already use.
For PR & communications agencies
A month of coverage, already written up.
Your clients want proof the work moved the business. The Monday report gathers it for you, every month, for every client.
Example: a month of coverage for a fictional client, a trade-press feature, a podcast interview, an executive's post and a newsletter mention, builds into a client report: 18 pieces of coverage, the key message in 11 of them, a 34% share of voice, and 2,140 visits and 6 demo requests traced to the coverage. The report is sent on Monday at 8 am.
What we build for PR agencies
Six things we would build for you.
The report that builds itself
Coverage, share of voice, message pull-through and executive mentions, gathered into each client's monthly report and sent on schedule.
Replaces: days of screenshots and spreadsheets
Coverage, traced to pipeline
Each story linked to the visits, sign-ups and demo requests that followed it, so a client sees what earned media did for the business.
Replaces: “it was great exposure”
Events, measured to the deal
Meetings, follow-ups, opportunities and closed deals from a conference week, tied together the way an attribution model ties touches to a sale.
Replaces: a count of badge scans
Thought leadership on tap
Drafts of posts, bylines and talking points in each executive's own voice, with every fact checked against a source and an approval step built in.
Replaces: the blank page on a Sunday night
A pitch tracker that remembers
Who was pitched, on which story, who replied and what ran, in one place the whole team can see, instead of five inboxes.
Replaces: “did anyone follow up with her?”
Client approvals in one place
Releases, posts and briefing documents reviewed and signed off in a portal under your agency's name, with every version kept.
Replaces: “final_v7_FINAL.docx”
Events, measured
The week on the ground, followed to the signature.
A conference booth is one touch in a longer play. We follow the meetings from the week through to the deals they became, and show how much credit the event earns next to the ads, the press and the follow-up email.
See the attribution play- Meetings during the week40
- Follow-ups within 10 days26
- Opportunities opened9
- Deals signed by quarter end3
For advertising & media agencies
Show which flight filled the rooms.
TV, radio and streaming are where the money goes and where the proof is hardest. We put the flights and the bookings on one chart, check the spots ran, and send the report.
Example: twelve weeks of bookings for a fictional destination average 32% above their usual level while the TV and radio flights run. The post-buy check shows 212 of 214 spots ran as bought, with 2 make-goods requested, and the board report, with hotel occupancy at 81% and 1,240 bookings from the campaign, is sent.
What we build for media agencies
Six things we would build for you.
Broadcast, measured
TV, radio, streaming and outdoor flights measured against bookings, visits and sales, side by side with search and social.
Replaces: “awareness went up”
Board and client reports
Visitation, occupancy, ticket sales and sales results, gathered from every source into the monthly report for a client or a board.
Replaces: a week of exports every month
Campaigns tied to bookings
Media connected to booking engines, ticketing and online stores, so every campaign shows the bookings and sales it brought in.
Replaces: “we think it helped”
Post-buy checks
The spots that ran checked against the spots that were bought, make-goods flagged, and invoices matched before they are paid.
Replaces: a stack of station affidavits
Know who actually came
Visitor origins, feeder markets and customer records joined, so the next plan starts from the people who came, not last year's plan.
Replaces: last year's plan, copied forward
An assistant on the client's site
Answers visitors' questions from the client's own listings, events and policies, day or night, and hands every booking to the right place.
Replaces: a contact form that waits until Monday
Common questions
What agencies ask us first.
- Do you replace the tools we already use?
- No. We build on what you already pay for, such as your media database, monitoring, ad platforms, broadcast logs, web analytics and CRM, and do the joining-up work between them that your team does by hand today.
- Can our clients see it?
- If you want them to. Reports can go out as documents, or live in a portal under your agency's name, with each client seeing only their own work.
- Is each client's data kept separate?
- Yes. Every client's data, reports and approvals are kept apart, and your team decides who on it can see what.
- How do we start?
- With a free 40-minute call. Most agencies start with one client's monthly report, because it pays back every month. Discovery then takes one to three weeks, depending on the solution.
Start small
Start with one client's report.
A free 40-minute call, then one to three weeks of discovery. One agreed price, a deposit to start, and the rest when it does the job.