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Product development

From idea to working product.

From an idea to a working first release. Designed with you, built in small working pieces you can try as we go, then documented and handed over so your team can run it.

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From our own work

Wand Referrals, our own product

A referral program for Shopify stores that credits every sale with the reason kept, designed and built from the first idea, and now in launch validation.

Read the example

Example: a new product goes from a sketch, to a tested design, to a working first release, to launch, where a fictional booking app takes its first booking.

Example An illustration of the kind of thing we build. All names and figures are fictional.

What we build

What it looks like in your business.

  • Product design

    What it does, who it is for, and what the first version leaves out, decided before any code.

  • A working first release

    Something real customers can use, not a prototype that has to be rebuilt.

  • Built to hand over

    Documentation, tests and a walkthrough, so you are never locked in.

  • Launch support

    Hosting, monitoring and the first rounds of fixes, while you learn what customers want.

How it works

From idea to launch.

  1. 01Shape the ideaWho it is for, the problem it solves, and what the first version will deliberately leave out.
  2. 02Design and try itClickable designs put in front of real users before the build starts, so the first release is aimed right.
  3. 03Build the first releaseBuilt in small working pieces you can try as we go, and ready for real customers at the end.
  4. 04Launch and hand overHosting, monitoring, the first rounds of fixes, and documentation for whoever runs it next.

Is it for you?

You might need this if…

  • You have an idea and need it built properly.
  • A prototype exists, but it will not survive real customers.
  • You want one partner across product, design and engineering.

Where it helps

Who we build it for.

Common questions

What people ask us first.

We only have an idea. Is that enough?
Yes. Discovery turns it into a written plan: what to build first, what to leave for later, and what it will cost.
What do we have at the end?
A working product real customers can use, its code, and the documentation to run and extend it.
Can you stay on after launch?
If you want us to. Ongoing support is optional, and you are never locked in.

How we work

Tell us what is slowing your team down.

A free discovery call, then a written recommendation with one agreed price. A deposit to start, and the rest when it does the job.

Book a free discovery call (opens Google Calendar in a new tab)See how we work